Torikorttelit is Helsinki’s traditional merchant area, right at the heart of the city. Today, it houses a buzzing complex of cafes, restaurants, and unique shops. A new and modern urban pulse beats here – it’s only right that it should have a brand to reflect this.
Having adopted an entirely new visual identity – creating a bold look and feel for all communications, from spatial design to marketing – Torikorttelit selected Lucky Few as their digital partner.
Providing a fitting platform for this fresh new look was one strong objective, but ease of use was equally important – allowing content managers to easily implement continual updates as the identity of this dynamic city space continues to evolve.
Torikorttelit is Helsinki’s traditional merchant area, right at the heart of the city. Today, it houses a buzzing complex of cafes, restaurants, and unique shops. A new and modern urban pulse beats here – it’s only right that it should have a brand to reflect this.
Having adopted an entirely new visual identity – creating a bold look and feel for all communications, from spatial design to marketing – Torikorttelit selected Lucky Few as their digital partner.
Providing a fitting platform for this fresh new look was one strong objective, but ease of use was equally important – allowing content managers to easily implement continual updates as the identity of this dynamic city space continues to evolve.