Slush
Slush is, simply stated, the most significant startup event in Europe. Held annually in Helsinki’s Messukeskus Expo and Convention Centre, it has become a lightning rod for the international startup community, bringing together thousands of startup entrepreneurs and investors worldwide each year.
Technologies used: React Native, TypeScript, Contentful
An event of this scale, embodying innovation and enterprise on this level, needs an app to successfully represent it. In 2021, Slush chose to redevelop this asset from the ground up with the help of Lucky Few.
As an organisation, Slush most values partners who can evolve alongside them, sharing a hunger to build the future of this flagship event together. Partnership is a key term here – Slush demands far more than simply a customer-supplier relationship. Selecting Lucky Few from a longlist of potential collaborators, Slush ultimately made their decision based on the two companies’ shared vision, and their confidence that the final product would reflect this.
For the first iteration of the new app, the key aims were to make info easily accessible for users, but equally easily manageable by Slush’s team themselves, as they added and removed content rapidly both before and during the event. The attendee experience was also carefully considered, from their arrival at the Messukeskus venue, to their browsing, bookmarking, and easily locating interesting content at the event itself.
The app was well received, being singled out for praise among attendees for its ease of use and clear functionality. It also received favourable reviews on the app stores, scoring 4.2 on the Google Play Store and 4.6 on the iOS App Store.
Working with Lucky Few felt like they were part of the Slush team from the very beginning. Communication was clear, ways of working goal-oriented and things were progressing at a fast pace. The end result was excellent and our visitors praised it.
- Miika Huttunen, CEO, Slush
Slush
Slush is, simply stated, the most significant startup event in Europe. Held annually in Helsinki’s Messukeskus Expo and Convention Centre, it has become a lightning rod for the international startup community, bringing together thousands of startup entrepreneurs and investors worldwide each year.
Technologies used: React Native, TypeScript, Contentful
An event of this scale, embodying innovation and enterprise on this level, needs an app to successfully represent it. In 2021, Slush chose to redevelop this asset from the ground up with the help of Lucky Few.
As an organisation, Slush most values partners who can evolve alongside them, sharing a hunger to build the future of this flagship event together. Partnership is a key term here – Slush demands far more than simply a customer-supplier relationship. Selecting Lucky Few from a longlist of potential collaborators, Slush ultimately made their decision based on the two companies’ shared vision, and their confidence that the final product would reflect this.
For the first iteration of the new app, the key aims were to make info easily accessible for users, but equally easily manageable by Slush’s team themselves, as they added and removed content rapidly both before and during the event. The attendee experience was also carefully considered, from their arrival at the Messukeskus venue, to their browsing, bookmarking, and easily locating interesting content at the event itself.
The app was well received, being singled out for praise among attendees for its ease of use and clear functionality. It also received favourable reviews on the app stores, scoring 4.2 on the Google Play Store and 4.6 on the iOS App Store.
Working with Lucky Few felt like they were part of the Slush team from the very beginning. Communication was clear, ways of working goal-oriented and things were progressing at a fast pace. The end result was excellent and our visitors praised it.
- Miika Huttunen, CEO, Slush